impact of social media use upon the cross-cultural competency among employees within multinational companies

The impact of social media use upon the cross-cultural competency among employees within multinational companies. (2018). The impact of social media use upon the cross-cultural competency among employees within multinational companies.

Download PDF

Metadata

MODS Metadata


Title	impact of social media use upon the cross-cultural competency among employees within multinational companies
Abstract	This study investigated the relationship between social media use and cross-cultural competency among employees in who possess different job positions in multicultural companies in Saudi Arabia. Informed by Social Capital Theory and Uncertainty Reduction Theory, this study used a quantitative method to explore the role of social media in fostering employees' cross-cultural competency. A survey was snowballed to collect the data and resulted in a sample that was predominately Arabic males. For this sample, the study examined seven hypotheses: Three were found to be significant-the difference in the level of cross-cultural competency based on the level of interaction with global content on social media, job position, and job position combined with time spent on social media. Most noteworthy is that contrary to the literature, managers scored lower on cross-cultural competency than non-managers. The remaining four hypotheses were not significant-the difference in the level of cross-cultural competency based on the time spent on social media, time spent and interaction with global content, job position combined with interaction with global content, and the interaction of job position, time spent and global content with cross-cultural competency.
Date	2018

Details

Title: impact of social media use upon the cross-cultural competency among employees within multinational companies
Personal Name(s): Alharthi, Majed Hatem
Piwinsky, Mark
Corporate Name(s): Indiana University of Pennsylvania
Communications Media.
Note: Publisher info.: Dissertation/Thesis.
Advisors: Piwinsky, Mark Committee members: Mary Beth Leidman; Jay Start; Zachary Stiegler.
Topical Subject(s): Multicultural Education
Communication
Multimedia Communications