Medical marijuana: how communication channels relate to individuals' perceptions | IUP Islandora

Medical marijuana: how communication channels relate to individuals' perceptions. (2018). Medical marijuana: how communication channels relate to individuals' perceptions.

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Title	Medical marijuana: how communication channels relate to individuals' perceptions
Abstract	Medical marijuana is utilized to treat a variety of serious medical conditions. It is now legalized in 23 states, including Pennsylvania. Little research has been conducted on the relationship between communication channels and individuals' perceptions on the legalization of medical marijuana or its effectiveness as a treatment option. Through a quantitative research study distributed through Qualtrics, 595 respondents from a mid-size university in Pennsylvania provided feedback for analysis. Utilizing Uses and Gratifications Theory as the framework for this research, results led the researcher to ascertain that communication channel utilization relates to opinions of medical marijuana as a treatment option. The research also displays a strong correlation between opinions of marijuana as a treatment option and individuals' opinions on the legalization of medical marijuana. A limitation of this survey was the number of communication channels selected to investigate. This allows the opportunity for further research in this area on additional communication channels, including various web sites. Further research is necessary to understand how various communication channels relate to individuals' perceptions of medical marijuana.
Date	2018

Details

Title: Medical marijuana: how communication channels relate to individuals' perceptions
Personal Name(s): Flanders, Kimberly J.
Wilson, B. Gail
Corporate Name(s): Indiana University of Pennsylvania
Communications Media.
Note: Publisher info.: Dissertation/Thesis.
Advisors: Wilson, B. Gail Committee members: James Lenze; Mark Piwinsky.
Topical Subject(s): Communication
Mass communications
Medical marijuana