Intercultural implications in website design: an examination of cross-cultural aesthetics and organization online

Intercultural implications in website design: an examination of cross-cultural aesthetics and organization online. (2015). Intercultural implications in website design: an examination of cross-cultural aesthetics and organization online.

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Title	Intercultural implications in website design: an examination of cross-cultural aesthetics and organization online
Abstract	This study examines the influence of culture on website design and aesthetics. Utilization of a content analysis allowed for an analysis of the websites for recommended restaurants from five different countries including The United States of America, Belgium, Japan, Mexico, and The United Arab Emirates. Examination of the data suggests that the aesthetic and organization differences between these cultural groups are almost non-existent. Possible explanations of the observed similarity of designs include cultural homogenization; however, a collection of ancillary observations and the identification of several limitations do indicate the existence of potential differences suggestive of cultural preferences for certain design and aesthetic features. A summary and analysis of the implications of the results and suggestions for future research conclude this study.
Date	2015

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Title: Intercultural implications in website design: an examination of cross-cultural aesthetics and organization online
Personal Name(s): Keppel, David Paschke
Stiegler, Zachary
Corporate Name(s): Indiana University of Pennsylvania
Comm. Media.
Note: Publisher info.: Dissertation/Thesis.
Advisors: Stiegler, Zachary Committee members: Mary Beth Leidman; Nurhaya Muchtar.
Topical Subject(s): Communication
Web Studies
Mass communications