This thesis answers how social media and music streaming services/music industry content, defined as advertising, physical releases, and publications, are positively linked and how different generations, from Baby Boomers to Gen Z individuals, experience and consume said content. The research of Salo, Lankinen and Mantymaki (2013) and Vaccaro and Cohn (2004) among others provides a chief background on the questions that made up a survey distributed to members of the Edinboro University community and beyond. Despite a small sample size, the data supports national and international results found in recent IFPI studies, and provides an in-depth look at how generations differ in terms of money spent, time spent listening, and preferred methods of music content consumption., Britton Rozzelle retains all rights to this material. Please contact the author for further use of this material.
